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MARTHA STEWART CRAFTS
HOW-TOS
Video | Design | Marketing
CREATING CONTENT
As the lead designer on the Martha Stewart Crafts Paint brand I created cross-platform content and how-to tutorials.
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PIN FOR THE WIN
How-to images created specifically for Pinterest.
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MAD ABOUT COLOR
A monthly campaign run with Michaels and Plaid Enterprises to cross-promote the Martha Stewart Living Magazine and Martha Stewart Crafts paint line. We saw a 15% increase in sales in individual paint colors that were featured.
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All crafts, project ideas, and how-tos were created by me.
A selection of Instagram images created for Martha Stewart Living.
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